Not all beauty blogs are created equal. Some dazzle with glossy photos but fizzle on substance. Others? They’re vaults of insider knowledge, hidden tips, and reviews that make or break your next Sephora haul. If you’re scouting for the crème de la crème of blogs for makeup tutorials in 2025—whether you’re a beginner or you contour in your sleep—you’re in the right rabbit hole.
But wait. Are you reading these blogs safely? Before you go diving into virtual swatches and foundation rankings, let’s not forget the stealthy risks of the beauty browsing binge.
A Quick Detour Before We Get to the Blush: Online Privacy in the Beauty Sphere
Before hitting “subscribe,” know this—beauty blogs and influencer sites often partner with third-party advertisers. Trackers are embedded. Cookies are multiplied. Your clicks get analyzed faster than you can say “setting spray.” That’s where a VPN app comes in. Powerful VPNs, even in free mode, offer encryption of your Internet traffic, hiding your identity and ensuring your data doesn’t get swept into a cosmetic marketing cyclone. Choosing a provider is up to you, but you can try VeePN VPN, a worthy representative of the segment.
Now let’s powder our noses and dive in.
1. Into the Gloss – Still the Holy Grail
Minimalist, yes. But never minimal. “Into the Gloss” remains a giant, even in 2025. Their Top Shelf series is iconic, peeling back the vanities of editors, celebrities, and everyday glow-getters.
Why follow?
- Deep product dives
- Tutorials for every skin tone
- Clean, clutter-free layout
Their review of 2025’s tinted sunscreens? Brutal. Honest. A masterpiece.
2. Temptalia – The Swatch Encyclopedia
Over 1.5 million monthly readers can’t be wrong. Temptalia has become the Wikipedia of makeup. New product launches? They’re already swatched. Foundations for complex undertones? Cataloged, tested, reviewed.
Stats you’ll love:
- Over 20,000 product reviews in the archive
- Average product score based on algorithmic analysis
Christine, the founder, even coded her own dupe finder. That’s dedication.
3. The Beauty Look Book – Chic, Soft, and Obsessively Detailed
If your makeup tastes lean toward luxe (think Chanel, Tom Ford, Westman Atelier), this blog whispers to your aesthetic soul. With creamy photos and minimal text, it’s the beauty equivalent of a Sunday morning espresso.
Why it ranks:
• High-res photography
• Luxe product reviews
• Seasonal tutorial themes
And they cover emerging Asian luxury brands often overlooked in western beauty discourse.
4. Jackie Aina – From YouTube to Written Gold
Yes, she’s a beauty titan on YouTube. But in 2025, Jackie Aina’s written content—housed on her revamped blog—has taken center stage. Her honest reviews of makeup for deep skin tones, paired with biting humor, make this a go-to.
Not just influencer fluff. This is intersectional beauty, social critique, and product love all rolled into one.
5. Lab Muffin Beauty Science – The Myth Buster
Want tutorials grounded in actual chemistry? Dr. Michelle Wong isn’t just a pretty face—she’s got a PhD in chemistry and the receipts to back her claims. At least if you’re interested in the real order of things in the world of beauty.
Best for:
• Debunking TikTok skincare myths
• Breaking down ingredient lists
• Science-based tutorials
Beauty blogs to follow? This one’s non-negotiable.
6. Byrdie – The Magazine That Blogs Better Than Most
Some say blogs are dead. Byrdie proves otherwise. Their 2025 relaunch brought in AI-powered skin tone matchers and personalized product reviews based on reader behavior. Oh, and they hired actual makeup artists to write their content this time. Finally,
By the numbers:
- 3M monthly visitors
- 60% increase in traffic since they introduced “Smart Review AI”
- 12% engagement boost from their “Pick Your Palette” series
Bonus? Their blog now loads in “VPN-friendly” mode to enhance user privacy.
7. Lisa Eldridge – Artistry and Archive
She paints faces for Vogue. She curates museum-worthy collections of vintage beauty. She formulates lipsticks that sell out in 17 minutes. Lisa Eldridge’s blog is not just a platform—it’s a time capsule and masterclass rolled into one.
Noteworthy:
• Vintage makeup tutorials
• Step-by-step guides
• Long-form product essays
This is not for the scroll-and-bounce crowd. Prepare to read. And stay.
8. Huda Beauty Blog – Yes, Still Relevant
In 2025, some influencers will fade. Huda Kattan doesn’t. Her empire’s blog continues to evolve, mixing heavy glam tutorials with practical content like “How to Save Your Cakey Foundation” and “The Real Truth Behind SPF in Setting Sprays.”
What’s changed?
- More transparency
- Ingredient callouts
- Cultural collaborations with emerging MUA from South Asia, Middle East, and Latin America
Her blog is flashy, but it’s grown substance.
What Makes These Blogs Stand Out in 2025?
1. Video and text fusion:
Most now combine classic blogs with embedded reels, making tutorials seamless.
2. AI-enhanced recommendations:
They learn your preferences. They suggest accordingly.
3. Community feedback loops:
Live chat under each review. Instant reader notes. Beauty feels less top-down now.
And most importantly: privacy-aware infrastructure. More blogs are adapting to reader concerns. Cookie disclaimers are now joined by VPN recommendations, especially in regions with aggressive ad tracking (hello, U.S. and U.K.).
In Closing: Don’t Just Follow the Gloss—Protect It
Exploring beauty blogs in 2025 is an aesthetic pleasure and an educational thrill. But beauty comes with a data cost. Use a VPN. Encrypt your browsing. Make sure your IP address isn’t being catalogued by thirty different ad partners just because you wanted to find the best concealer for humid days.
So go ahead—bookmark, subscribe, read, blend, blot, repeat. But make your beauty journey a private one.
Chase Ortiz is part of the team at PaigeSimple, where he takes care of all the advertising requests. With a sharp eye for detail, Chase makes sure every advertising opportunity is handled smoothly, helping the site grow and reach more people. His ability to manage these tasks efficiently makes him an important part of the team.